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The Importance and Impact of Using External Data to make Critical Decisions

This comprehensive Market Report, based on insights from a survey of 300 data professionals, conducted by One Poll in the UK, explores the pivotal role of external data on data analytics, predictive models results and its key part in shaping critical business decisions.

Key Findings:

  • 92% have witnessed significant improvements when utilising external data.
  • 40% of British data scientists have encountered unreliable data.
  • Data quality emerges as the primary criterion for selecting external data sources (54%).
  • Poor data quality remains their top challenge.

The report offers key insights into the discovery and integration of external data in today’s digital world.

Download the full report for deep External Data insights Doorda Market Survey