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The Importance and Impact of Using External Data to make Critical Decisions

In today’s data-driven business landscape, understanding the role of external data in making critical decisions is crucial. Our Market Report, conducted by OnePoll in the UK, based on insights gathered from 300 data professionals representing various sectors, delves into the significance of external data and its impact on decision-making processes.

The report provides insights into how external data is key to enhance outcomes for businesses. While it highlights the potential benefits, it also emphasises the importance of due diligence in managing external data supply chains, particularly in comparison to the robust governance of internal data.

Navigating this evolving data landscape is a complex task, and this report aims to guide businesses by offering insights and recommendations that will help them harness the potential of external data while addressing the challenges it presents.

For a comprehensive analysis, read the full report Doorda Market Survey