Address Insights Reimagined

In today’s dynamic business environment, particularly within the retail, real estate, and service sectors, leveraging precise location data has become indispensable. Understanding the exact latitude and longitude of an address is no longer a mere technical detail—it’s a vital asset for optimising marketing efforts. This level of accuracy provides insights that significantly enhance a business’s ability to connect with its target audience, refine marketing strategies, and ultimately increase profitability. Traditionally, companies have relied on Google for approximate locations or Ordnance Survey for precise data. Now, Doorda offers a third, more innovative option!

“All addresses, linked to the Ordnance Survey UPRN and Royal Mail UDPRN”

By integrating various data sources and harnessing the expertise of our in-house team, our first release delivers precise latitude and longitude for over 28 million addresses, all linked to the Ordnance Survey UPRN and Royal Mail UDPRN. Developed internally with open-source data and proprietary algorithms, our product offers more flexible licensing terms than other suppliers, along with the ability to append thousands of variables.

What can you do with this data? Imagine you’re a veterinary company planning to open a new location. You’d need to know where your nearest competitors are, which other commercial organisations are nearby, the likelihood of road accidents, and whether residents rent or own their homes. There are countless questions you might want to answer, but by focusing initially on a smaller subset, you can gradually add more layers of data. The map below illustrates all the discussed data within specific catchment areas. The red paw icons represent all veterinarians in the Leeds area, with a targeted focus on local zones of interest. By extracting data by Output Area, you can create a score based on content and apply this nationwide to identify other potential areas. By clicking on the icons, you can view underlying details, such as the type of business and the commercial owner. Properties with commercial ownership being used for residential purposes can be classified as rentals.

Now that you can link the exact location to all our other products, the possibilities are limitless. What else can you achieve?

Optimise Your Marketing Strategies

Effective marketing depends on understanding where potential customers are and what influences their behaviour. By using precise location data, marketers can refine their strategies with a level of accuracy that was once unimaginable. For instance, location-based advertising can target consumers who are near a store or service centre, delivering personalised offers and promotions in real-time. This technique, known as geofencing, relies on accurate location data to reach the right audience at the right time.

Precise location data also boosts the effectiveness of digital marketing campaigns. Knowing where your target audience lives, works, and spends their time allows for hyper-localised campaigns that resonate more deeply with consumers. For example, a restaurant could use this data to send targeted ads to potential customers within a specific radius, promoting lunch specials to office workers or dinner deals to nearby residents. This approach ensures that marketing messages are relevant and timely, increasing the chances of engagement and conversion.

Moreover, exact address data enables businesses to conduct detailed demographic analyses of specific areas. By understanding the precise characteristics of a location, companies can tailor their product offerings, pricing strategies, and promotional efforts to better suit the local market. This granular approach to marketing ensures that campaigns are not only well-targeted but also culturally and economically appropriate, leading to higher conversion rates and a stronger return on investment (ROI).

Enhanced Customer Experience

Customer experience is a key differentiator in today’s competitive marketplace, and precise location data can significantly enhance it. For instance, businesses that offer delivery services can use exact address data to optimise delivery routes, ensuring that goods arrive more quickly and efficiently. This not only reduces operational costs but also improves customer satisfaction by minimising delays and enhancing the overall service experience.

Additionally, precise location data allows businesses to offer better-targeted solutions, such as identifying storage units for packages in areas where crime is lower but the number of commercial enterprises and population density is higher. Knowing the business operating from a specific location also enables you to build a list of potential sites and approach them directly.

Risk Mitigation and Better Decision-Making

Another significant advantage of using exact location data is the ability to mitigate risks associated with marketing and operational decisions. By understanding the precise characteristics of a location, businesses can better anticipate potential challenges. For example, knowing the exact location can reveal proximity to competitors, potential issues with zoning laws, or the likelihood of natural disasters in the area. These insights enable companies to make informed decisions that reduce the risk of costly mistakes.

Moreover, precise location data supports more accurate forecasting and performance tracking. Businesses can monitor how specific marketing campaigns perform in different locations, compare them to other regions, and adjust their strategies accordingly. This data-driven approach allows companies to respond quickly to market changes, ensuring they remain competitive and profitable.

In Summary

In today’s increasingly competitive business landscape, the value of using the exact location of an address for marketing purposes is undeniable. By integrating Doorda’s data, you can further enhance the quality and depth of insights by including additional information on company financials, property types, population density, and health statistics. Book a demo to find out more about AddressX and our other products.