CARTO Accelerates Customer Analytics with Doorda

“We had to acquire masses of data about the local population as soon as we could”

Vivienne Parsons
Specialist Business Analyst, South Central Ambulance Service

Data analytics are at the heart of the PwC business, and the Deals Insights and Analytics team is increasingly incorporating external data sources into its analysis on behalf of its private equity, hedge fund, and corporate clients. The team has now selected to incorporate data curated by Doorda to increase productivity, answer new business questions, and accelerate time to insight.

PwC uses advanced techniques in data science to help its clients make smarter decisions, uncover more value, and create better returns on investment. From predictive analytics to machine learning and beyond, it brings data insights in the moment, and agility that helps its clients change course for what’s next.

Nigel Wilson, Partner, Deals Insight & Analytics, PwC UK explained, “In pursuit of trusted Third Party Data, with the depth, breadth, and quality we need to enhance our complex analyses, we have searched the market and performed diligence on a wide range of data vendors. As part of our diligence process, Doorda was differentiated given their unique proposition of blending “messy” open-source datasets and structuring them in a way that makes them quick to interrogate, which is essential in a Deals environment.”

Doorda research, consolidate, link and update Open Data from hundreds of publishers into a unique, highly organised Cloud Data Platform.

By incorporating this highly accurate, joined-up, analytics-ready data from Doorda, the PwC team can focus immediately on the time-sensitive, high-value analytics work that is critical when executing deals.

The PwC team are also looking to capitalise on features unique to the Doorda Data Platform; historical data not kept by data publishers, data specifically harvested by Doorda using Freedom of Information requests, and a comprehensive index of all UK addresses, underpinned by Doorda’s patent-pending technology which identifies buildings as well as addresses.