Geodemographic Classification
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A geodemographic classification model combines geographic data (where people live) with demographic, socioeconomic and lifestyle information (who they are and how they live) to identify neighborhoods with similar characteristics. By doing so, it helps organisations tailor services, communications and resources to the unique needs and profiles of each area.
« Back to Glossary IndexDoorda offers GeoClass—our proprietary geodemographic classification model. Get in touch to schedule a demo.